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Aphria was founded by Kamal Habali, a Moroccan entrepreneur and artist with a background in higher cultural studies.
The Founder — Kamal Habali
At 25 years old, Kamal has pursued higher education and professional certifications in the field of cultural studies, developing a strong interest in culture, art, identity, and human expression.
This perspective became an important part of Aphria’s identity. For Kamal, jewelry is not simply an accessory—it can carry memories, symbolism, culture, and personal stories.
Aphria is his vision of bringing these ideas together through contemporary, minimalist jewelry.
Our Story
Aphria was founded with a simple philosophy: luxury jewelry should be accessible to everyone.
We create minimalist jewelry designed to carry meaning. Our designs are inspired by stories, emotions, places, culture, and personal experiences. Each piece is created to communicate something beyond its appearance—because we believe jewelry becomes more meaningful when there is a story behind it.
Aphria brings together Vietnamese and Chinese expertise in jewelry, gemstones, and design, with our jewelry primarily produced in Vietnam. By working with experienced specialists from both countries, we combine different craftsmanship traditions, creative perspectives, and knowledge of gemstones to develop our collections.
Vietnamese & Chinese Expertise
Aphria’s creative and production process is built on expertise from both Vietnam and China.
Vietnam plays a central role in our brand, from production and craftsmanship to jewelry design and gemstone knowledge. We work with Vietnamese specialists who bring local experience, technical skills, and knowledge of the country’s gemstone heritage.
We also collaborate with experienced specialists in China, particularly in areas of jewelry design, gemstone knowledge, and manufacturing.
This combination allows Aphria to explore different techniques and perspectives while maintaining a strong connection to Vietnam.
Our Signature — Spinel
Spinel is one of the defining elements of Aphria.
Vietnam is known for its remarkable Spinel deposits, particularly in Yen Bai, and this gemstone has become an important source of inspiration for our brand.
Its natural colors, character, and individuality reflect what Aphria represents: jewelry that does not need to be excessive to make an impression.
We seek to give these stones a contemporary expression through minimalist designs that allow their natural character to speak for itself.
Jewelry With a Story
At Aphria, every design begins with an idea.
A necklace may represent a memory.
A ring may symbolize a connection.
A gemstone may represent a place, a moment, or a personal journey.
Our designs are created to tell something, allowing the person wearing them to give the piece their own meaning.
Because the most meaningful jewelry is not only something you wear—it is something you remember.
Beyond Jewelry
Aphria is also committed to sharing the knowledge behind jewelry.
Alongside our collections, we provide workshops focused on jewelry and gemstones, giving people the opportunity to learn more about gemstones, jewelry design, materials, craftsmanship, and the stories behind the pieces they wear.
We believe that understanding what goes into a piece can make wearing it even more meaningful.
Luxury Without the Barrier
We believe luxury should not be reserved for a small group of people.
Our goal is to create jewelry that combines design, craftsmanship, gemstones, and meaning while remaining accessible to a wider audience.
Aphria ships internationally to customers across different countries, bringing our designs and stories beyond the places where they are created.
Aphria — Jewelry with a story. Luxury within reach.
International Shipping Available
Contact Us
Aphria Jewelry
📍 Quang Ninh, Vietnam
📞 +84 326 081 217
